This car is famously noted as the look that launched the Hot Wheels brand! In the late 1960s, designer Harry Bradley was working on concepts for a new line of diecast cars for Mattel. It was the era of California custom culture, and he was driving his own customized car to work each day. Mattel’s owner, Elliot Handler, told Bradley to make them look like his own car. A style – and the Custom Fleetside casting – was born.
True to the spirit of RLC Exclusive Pink Editions, this blushing bad boy is finished in Spectraflame pink. Our crew also gave it a clean, gloss white roof and opening tonneau cover, and propped it up on Neo-Classics Redline wheels. It’s packaged on an illustrated blister card, and it ships in a Kar Keepers clamshell case.
Features: Opening tonneau cover
Body Color: Spectraflame pink
Deco: Gloss white roof; gloss white tonneau cover
Body Type: ZAMAC
Wheels: Neo-Classics Redline wheels
Base: Full-metal, chrome-plated chassis
Window Color: Light blue-tinted
Interior Color: Gloss white-painted interior
Scale: 1:64
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